Sellers can access the early reviewer program in the Seller Central portal under the Advertising tab.Īmazon Early Reviewer Program is open to only those brand owners who are registered with the Amazon Brand Registry. Reviews from this early reviewer program are distinguished and identified by an orange badge. Sellers get more exposure for their products and brands, while buyers get a small reward for sharing their opinion. It doesn’t matter whether the product is worthy of 1-star or 5-stars as long as the customers have purchased any of the participating items, they will be eligible to leave a review under the program.Īmazon Early Reviewer Program is a win-win situation for both shoppers and sellers. In return for their testimonials, these customers will be rewarded a small gift card, ranging from $1 to $3. After that, Amazon will contact the customers who have purchased these items, at random, to ask them to leave an authentic review and share their experience.

Sellers can choose the products they want to enroll in the program. It came into effect shortly after the e-commerce giant banned incentivized reviews as they made it quite tricky to judge the authenticity of said reviews.

Amazon Early Reviewer Program, as the name suggests, was introduced by Amazon to help its sellers get reviews for new products.

Amazon review program